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"Providing superior excitement and comfort in the spirit of the “pursuit of perfection"
The “pursuit of perfection" has been the core principle of the Lexus brand. It means providing the highest-quality products and an unparalleled purchasing and after-sales service experience, as well as superior excitement and comfort when driving in a Lexus vehicle. Today's Lexus has inherited the pursuit of perfection cultivated in the development of a line of premium cars that set a new standard for luxury.
In 1987 a select group of Toyota engineers were assembled to work on a completely new project: to create the best luxury cars ever. The much-acclaimed LS 400, the result of their efforts, was the start of what Lexus calls its 'pursuit of perfection.' It is this never-ending journey that makes Lexus so special.
Since the launch of Lexus in 1989, we have passionately pursued perfection for your driving pleasure. And, all Lexus models since then have been built with exactly the same tireless, uncompromising effort and commitment.
We have created vehicles of refinement and style that harness the latest automotive technology to give you a rewarding as well as a relaxing driving experience.
With our stringent quality standards you can be totally assured of the highest levels of comfort, reliability and refinement.
